Converting Conversations into Clients:

Building Strategic Relationships, Leveraging Technology, and Maximizing Engagement to Enroll Clients

Date: November 20, 2025

Time: 8-9:30 am ET

Location: Virtual

Speaker:

Charley Timmins,
Transition Strategist

As the region’s only Certified Personal Branding Strategist, Charley focuses on helping professionals, executives, and solopreneurs identify their “special sauce"—by design, not by chance. He has a knack for intuitively seeing the big picture, inspiring and coaching talented individuals, and shaping and influencing desired outcomes.

THE CHALLENGE: Our clients don’t want us to hard-sell them. How can we, as professional service providers, convert our leads into clients – and our clients into our own sales force?

In this engaging, interactive session, Beacon member Charley Timmins will cover:

• A 3-Stage Framework to increase the probability of closing the sale: Maximizing Engagement, Leveraging Technology, and Building Strategic Relations.
• Exactly how buyers (and buying) have changed in the last decade.
• The unproductive selling habits your buyers are waiting for you to ‘break’.
• Strategies and tactics for turning your brand reputation into new relationships—and a continuous stream of revenue.

KEY TAKEAWAYS:

• Increase your revenue by applying proven 21^st-century processes to win clients
• Gain more control over your buyer’s selection process
• Increase the probability of improving your conversion rate
• Minimize the influence of your competitors

Delight your Buyers.

Create a great buying experience.

Give them reasons to buy from you again…and again.

Member Fee: Free

Guest Fee: $15.00

Members can add a guest to their registration at the member rate. Select “Add Another Attendee” at checkout.