Beacon Networking for Life

Event Schedule:

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Sales and Marketing Fundamentals - Full Course

	Start Date	End Date	Start Time	End Time
Session 1 - Introduction to Marketing & Sales	3/6/2026	3/6/2026	8:30 AM	10:30 AM	3/6/2026 8:30 AM - 10:30 AM Presenter: Mark Kesti Sales & Marketing Fundamentals Session 1 Friday, March 6, 2026 8:30 AM - 10:30 AM Virtual (Zoom) Introduction to Marketing and Sales Explaining the roles and objectives of marketing and sales How the interplay between marketing and sales works to achieve business goals Importance of aligning marketing and sales efforts in startups Pre-Sales Foundations Market Research Brand Building Value Proposition Development Case Studies and Best Practices Presenter Mark Kesti Mark Kesti is the Chief Revenue Officer and President at Innovo. With over 25 years of experience building, developing and leading sales, marketing and business development teams, Mark helps clients increase top-line sales and achieve rapid growth. Mark has held VP Sales and other senior executive-level leadership positions overseeing US and international Fortune 500 companies such as GE, Omron, and BD (Becton Dickinson). His diverse and accomplished background also includes Vice President, P&L and Corporate Officer leadership success with VC-backed startups, small to mid-size turnarounds and private equity portfolio companies. Mark is a hands-on leader who believes in building process driven, high-performance cultures that are laser focused on maximizing revenue and profitability. He is a published author and recognized thought leader within the sales industry, where he has been a guest lecturer for the Wharton School of the University of Pennsylvania and invited presenter at national and international sales conferences. Mark has also served as a Board of Advisory Board Member for the Eastern Technology Council, University City QED Program, GE Integration and Eagle Scout Review Board for the Chester County Council of the Boy Scouts of America. He is a graduate of the Temple University Fox School of Business and Management.
Session 2 - Marketing Strategies	3/13/2026	3/13/2026	8:30 AM	10:30 AM	3/13/2026 8:30 AM - 10:30 AM Presenter: Mark Kesti Sales & Marketing Fundamentals Session 2 - Marketing Strategies Friday, March 13, 2026 8:30 AM - 10:30 AM Virtual (Zoom) Session 2 Agenda: Marketing Strategies Content Marketing SEO and SEM Social Media Marketing Email Marketing Case Studies and Best Practices Presenter Mark Kesti Mark Kesti is the Chief Revenue Officer and President at Innovo. With over 25 years of experience building, developing and leading sales, marketing and business development teams, Mark helps clients increase top-line sales and achieve rapid growth. Mark has held VP Sales and other senior executive-level leadership positions overseeing US and international Fortune 500 companies such as GE, Omron, and BD (Becton Dickinson). His diverse and accomplished background also includes Vice President, P&L and Corporate Officer leadership success with VC-backed startups, small to mid-size turnarounds and private equity portfolio companies. Mark is a hands-on leader who believes in building process driven, high-performance cultures that are laser focused on maximizing revenue and profitability. He is a published author and recognized thought leader within the sales industry, where he has been a guest lecturer for the Wharton School of the University of Pennsylvania and invited presenter at national and international sales conferences. Mark has also served as a Board of Advisory Board Member for the Eastern Technology Council, University City QED Program, GE Integration and Eagle Scout Review Board for the Chester County Council of the Boy Scouts of America. He is a graduate of the Temple University Fox School of Business and Management.
Session 3 - Sales Strategies	3/20/2026	3/20/2026	8:30 AM	10:30 AM	3/20/2026 8:30 AM - 10:30 AM Presenter: Mark Kesti Sales & Marketing Fundamentals Session 3 - Sales Strategies Friday, March 20, 2026 8:30 AM - 10:30 AM Virtual (Zoom) Session 3 Agenda: Sales Strategies Sales Funnel Creation Lead Generation Techniques Sales Pitch and Presentations Closing Techniques Case Studies and Best Practices Presenter Mark Kesti Mark Kesti is the Chief Revenue Officer and President at Innovo. With over 25 years of experience building, developing and leading sales, marketing and business development teams, Mark helps clients increase top-line sales and achieve rapid growth. Mark has held VP Sales and other senior executive-level leadership positions overseeing US and international Fortune 500 companies such as GE, Omron, and BD (Becton Dickinson). His diverse and accomplished background also includes Vice President, P&L and Corporate Officer leadership success with VC-backed startups, small to mid-size turnarounds and private equity portfolio companies. Mark is a hands-on leader who believes in building process driven, high-performance cultures that are laser focused on maximizing revenue and profitability. He is a published author and recognized thought leader within the sales industry, where he has been a guest lecturer for the Wharton School of the University of Pennsylvania and invited presenter at national and international sales conferences. Mark has also served as a Board of Advisory Board Member for the Eastern Technology Council, University City QED Program, GE Integration and Eagle Scout Review Board for the Chester County Council of the Boy Scouts of America. He is a graduate of the Temple University Fox School of Business and Management.
Session 4 - Leveraging Technology	3/27/2026	3/27/2026	8:30 AM	10:30 AM	3/27/2026 8:30 AM - 10:30 AM Presenter: Mark Kesti Sales & Marketing Fundamentals Session 4: Leveraging Technology Measurement & Analysis Friday, March 27, 2026 8:30 AM - 10:30 AM Virtual (Zoom) Session 4 Agenda: Leveraging Technology CRM Systems Marketing Automation Measurement and Analysis Key Performance Indicators (KPIs) Feedback Loops and Continuous Improvement Case Studies and Best Practices Presenter Mark Kesti Mark Kesti is the Chief Revenue Officer and President at Innovo. With over 25 years of experience building, developing and leading sales, marketing and business development teams, Mark helps clients increase top-line sales and achieve rapid growth. Mark has held VP Sales and other senior executive-level leadership positions overseeing US and international Fortune 500 companies such as GE, Omron, and BD (Becton Dickinson). His diverse and accomplished background also includes Vice President, P&L and Corporate Officer leadership success with VC-backed startups, small to mid-size turnarounds and private equity portfolio companies. Mark is a hands-on leader who believes in building process driven, high-performance cultures that are laser focused on maximizing revenue and profitability. He is a published author and recognized thought leader within the sales industry, where he has been a guest lecturer for the Wharton School of the University of Pennsylvania and invited presenter at national and international sales conferences. Mark has also served as a Board of Advisory Board Member for the Eastern Technology Council, University City QED Program, GE Integration and Eagle Scout Review Board for the Chester County Council of the Boy Scouts of America. He is a graduate of the Temple University Fox School of Business and Management.