Elevate Your Business:

 Sales & Marketing Fundamentals

Four 2-Hour Sessions, 8:30 AM - 10:30 AM

Session 1: Friday, March 6, 2026

Session 2: Friday, March 13, 2026

Session 3: Friday, March 20, 2026

Session 4: Friday, March 27, 2026

Unlock your business's full potential with our exclusive Sales & Marketing Education Program, tailored specifically for Beacon members. Across four dynamic, two-hour sessions, you will immerse yourself in essential sales and marketing strategies designed for small, entrepreneurial B2B businesses.

What to Expect:

Expert-Led Sessions
Join Mark Kesti, a seasoned sales and marketing guru with over 25 years of experience. Mark has a proven track record of building high-performing teams and is a published author recognized at prestigious business schools and international conferences. His insights will equip you with the tools you need to transform your sales game.

Comprehensive Curriculum
Each session dives deep into critical topics, ensuring you gain both foundational concepts and advanced strategies:

1. Introduction to Marketing & Sales

   • Understand market research, brand building, and value proposition development.

2. Marketing Strategies

   • Explore content marketing, SEO & SEM, social media, and email marketing techniques.

3. Sales Strategies

   • Learn to create sales funnels, generate leads, craft effective sales pitches, and master closing techniques.

4. Leveraging Technology

   • Discover how to utilize CRM systems, marketing automation, and measurement techniques like key performance indicators and feedback loops for continuous improvement.

Resources & Support
As part of the program, you’ll receive exclusive access to valuable resources through a dedicated Dropbox link, including presentations, tools, and materials to support your ongoing growth.

This is your chance to elevate your sales and marketing strategies and drive significant growth in your business. Reserve your spot now and take the first step toward transforming your business by elevating your sales and marketing.

Presenter

Mark Kesti

Mark Kesti is the Chief Revenue Officer and President at Innovo.

With over 25 years of experience building, developing and leading sales, marketing and business development teams, Mark helps clients increase top-line sales and achieve rapid growth. 

Mark has held VP Sales and other senior executive-level leadership positions overseeing US and international Fortune 500 companies such as GE, Omron, and BD (Becton Dickinson).

His diverse and accomplished background also includes Vice President, P&L and Corporate Officer leadership success with VC-backed startups, small to mid-size turnarounds and private equity portfolio companies.

Mark is a hands-on leader who believes in building process driven, high-performance cultures that are laser focused on maximizing revenue and profitability.

He is a published author and recognized thought leader within the sales industry, where he has been a guest lecturer for the Wharton School of the University of Pennsylvania and invited presenter at national and international sales conferences.

Mark has also served as a Board of Advisory Board Member for the Eastern Technology Council, University City QED Program, GE Integration and Eagle Scout Review Board for the Chester County Council of the Boy Scouts of America. He is a graduate of the Temple University Fox School of Business and Management.

Registration

Members and Alliance Partners (Full course, 4 sessions): $150

Members and Alliance Partners (Individual session): $50/session

Non-Members (Full course, 4 sessions): $250

Non-Members (Individual session):  $75/session

To benefit fully from this program, we recommend attending all four sessions. However, attendance at all four sessions is not required to participate or benefit significantly from this course.